Kalinić, Zoran; Marinković, Veljko; Djordjevic, Aleksandar - In: Journal of Enterprise Information Management 33 (2019) 1, pp. 71-94
Purpose: The purpose of this paper, which is based on the UTAUT2 model, is to develop and evaluate a predictive model of customer satisfaction related to mobile commerce (m-commerce) and the willingness to recommend this service to others. Design/methodology/approach: The study was conducted...