Seiler, Michael J.; Madhavan, Poornima; Liechty, Molly - In: Journal of Real Estate Research 34 (2012) 2, pp. 211-242
We track and record five measures of eye movements of current homebuyers who are in the process of searching for homes on the Internet. Total dwell time (how long a person looks at the photo), fixation duration (how long a person spends at each focal point), and saccade amplitude (the average...