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~person:"Lien, Nai-Hwa"
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Narrative ads: The effect of argument strength and story format
Lien, Nai-Hwa
;
Chen, Yi-Ling
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 516-522
Persistent link: https://www.econbiz.de/10010087049
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