Zarouali, Brahim; Verdoodt, Valerie; Walrave, Michel; … - In: Young Consumers 21 (2020) 3, pp. 351-367
Purpose: This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs). Design/methodology/approach: A survey was conducted among 374 adolescents between 12 and...