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~person:"Lim, Heejin"
~subject:"Bekleidung"
~subject:"Brand image"
~subject:"E-commerce"
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Brand image
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Baby boomer generation
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Lim, Heejin
Kumar, Archana
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Kim, Youn-kyung
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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