Lin, Lily; Dahl, Darren W.; Argo, Jennifer J. - In: Journal of Consumer Research 40 (2013) 1, pp. 64-64
Norm violations disrupt social order, and according to prior research, social order can be restored through the punishment of norm violators. Based on this conceptual framework, the current research examines a prevalent yet overlooked behavior in the consumer literature by showing that consumers...