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~person:"Lindgreen, Adam"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Marketingmanagement"
~type:"book"
~type_genre:"Lehrbuch"
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Lindgreen, Adam
Malhotra, Naresh K.
Sheth, Jagdish N.
Kotler, Philip
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Kerin, Roger A.
21
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ECONIS (ZBW)
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Industrial
marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
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2
Basic
marketing
research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
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