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~person:"Lingenfelder, Michael"
~person:"Link, Jörg"
~person:"Reichardt, Tina"
~subject:"Mobile business"
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Mobile Marketing
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Lingenfelder, Michael
Link, Jörg
Reichardt, Tina
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
1
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ECONIS (ZBW)
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Der Situationsansatz als Erfolgsfaktor des Mobile Marketing
Link, Jörg
;
Seidl, Franziska
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 51-70)
.
2008
Persistent link: https://www.econbiz.de/10003753386
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2
Wann werden Mobile Marketing-Kampagnen akzeptiert?
Bauer, Hans H.
;
Neumann, Marcus M.
;
Reichardt, Tina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 129-148)
.
2008
Persistent link: https://www.econbiz.de/10003753405
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3
Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
4
Effective mobile marketing : eine empirische Untersuchung
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
; …
-
2005
Persistent link: https://www.econbiz.de/10013430128
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