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~person:"Lingenfelder, Michael"
~person:"Link, Jörg"
~person:"Sárváry, Miklós"
~subject:"Mobile business"
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Mobile Marketing
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Lingenfelder, Michael
Link, Jörg
Sárváry, Miklós
Bauer, Hans H.
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
2
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
3
Der Situationsansatz als Erfolgsfaktor des Mobile Marketing
Link, Jörg
;
Seidl, Franziska
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 51-70)
.
2008
Persistent link: https://www.econbiz.de/10003753386
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