Dacko, Scott G.; Liu, Ben S.; Sudharshan, D.; Furrer, … - In: European Journal of Innovation Management 11 (2008) 4, pp. 441-471
Purpose – The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the...