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~person:"Liu, Fangyi"
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Search: isPartOf:"Journal of Research in Interactive Marketing"
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Liu, Fangyi
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
2
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10010117756
Saved in:
3
Product type and word of mouth : a dyadic perspective
Fang, Cheng-Hsi
;
Lin, Tom M. Y.
;
Liu, Fangyi
;
Lin, Yu Hsiang
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009389586
Saved in:
4
Product type and word of mouth : a dyadic perspective
Fang, Cheng-Hsi
;
Lin, Tom M. Y.
;
Liu, Fangyi
;
Lin, Yu Hsiang
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009896843
Saved in:
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