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~person:"Liu, Gordon"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
9
Marketingmanagement
9
Cause-Related Marketing
4
Cause-related marketing
4
Relationship marketing
4
Stakeholder
4
Firm performance
3
Großbritannien
3
Nonprofit organization
3
Nonprofit-Organisation
3
United Kingdom
3
Unternehmenserfolg
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Entrepreneurship
2
Entrepreneurship approach
2
Innovation management
2
Innovationsmanagement
2
KMU
2
SME
2
Social economy
2
Sozialwirtschaft
2
Stakeholder management
2
Strategic management
2
Strategisches Management
2
Betriebliche Wertschöpfung
1
Business start-up
1
Cause marketing
1
Competitor orientation
1
Consumer
1
Cooperation
1
Corporate legitimacy
1
Customer orientation
1
Customer satisfaction
1
Entrepreneurialism
1
Financial sector
1
Finanzsektor
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Industrie
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Information technology
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Article in journal
Bibliography included
Case study
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English
4
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Liu, Gordon
Bruhn, Manfred
10
Kumar, V.
9
Terho, Harri
9
Homburg, Christian
8
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Casidy, Riza
5
Eisingerich, Andreas B
5
Hollensen, Svend
5
Petersen, J. Andrew
5
Vrontis, Demetris
5
Grönroos, Christian
4
Ko, Eunju
4
Ko, Wai Wai
4
Krafft, Manfred
4
Laukkanen, Tommi
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Quach, Sara
4
Schumann, Jan Hendrik
4
Thaichon, Paramaporn
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Bauer, Hans H.
3
Butkouskaya, Vera
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Finne, Åke
3
Gierl, Heribert
3
Gil Saura, Irene
3
Guo, Chiquan
3
Hollebeek, Linda D.
3
Kim, Kyung Hoon
3
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AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
4
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Strategic orientation and social enterprise performance
Liu, Gordon
;
Takeda, Sachiko
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
Saved in:
3
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
4
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
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