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~person:"Liu, Hongju"
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Brand equity
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Liu, Hongju
Chu, Junhong
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Chintagunta, Pradeep K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
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