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~person:"Liu, Jonathan"
~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Celebrity endorsement"
~subject:"Consumer goods industry"
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Celebrity endorsement
Consumer goods industry
Brand extension
13
Markentransfer
13
Consumer behaviour
6
Erfolgsfaktor
6
Konsumentenverhalten
6
Success factor
6
Brand image
5
Brand management
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Sportmarketing
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Athletes
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Brand extensions
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Career development
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Estimation
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Football
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Handelsmarke
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Liu, Jonathan
Ringle, Christian M.
Sattler, Henrik
Reinstrom, Christian
3
Castillo, Ernesto del
2
Osorio, María Lucila
2
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Brandstätter, Marion
1
Bündgen, Karolin
1
Cambra-Fierro, Jesús
1
Centeno, Edgar
1
Centeno-Velázquez, Edgar
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Chang, Kyungro
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Clemente, Maria
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Erfgen, Carsten
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Foscht, Thomas
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Gierl, Heribert
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Giovanis, Apostolos N.
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Huber, Frank
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Schnittka, Oliver
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International journal of sport management and marketing : IJSMM
1
Journal of business economics : JBE
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
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