Liu, Xiaoou; Lopez, Rigoberto - In: China Agricultural Economic Review 4 (2012) 3, pp. 300-317
Purpose – The purpose of this paper is to apply the Becker-Murphy theory of rational addiction to the case of … carbonated soft drinks. The research aims to reveal the rational addiction evidence of carbonated soft drinks and derive policy … promotion programs. Originality/value – This is the first study to test the rational addiction nature of carbonated soft drinks …