//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Liu, Yu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Globalness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
local iconness
2
localization
2
China
1
Economic transition
1
Global and local consumer culture positioning
1
Multinationales Unternehmen
1
Perceived brand globalness
1
South Korea
1
Systemtransformation
1
Südkorea
1
Transnational corporation
1
brand globalness
1
consumer nationalism
1
globalization
1
marketing capability
1
transitioning market
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Liu, Yu
Diamantopoulos, Adamantios
6
Arslanagic-Kalajdzic, Maja
3
Davvetas, Vasileios
3
Punyatoya, Plavini
3
Sichtmann, Christina
3
Swoboda, Bernhard
3
Aggarwal, Raj
2
Bartsch, Fabian
2
Cannone, Giusy
2
Fastoso, Fernando
2
Kolbl, Živa
2
Mandler, Timo
2
Pradhan, Jaya Prakash
2
Sinning, Carolina
2
Tao, Weiting
2
Tsai, Wanhsiu Sunny
2
Ughetto, Elisa
2
Abouaish, Ehab
1
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Akram, Muhammad Shakaib
1
Alden, Dana
1
Ali, Rana Basit
1
Areiza-Padilla, Jose Andres
1
Batra, Rajeev
1
Boseila, Iman
1
Bourdin, David
1
Bui Nhat Vuong
1
Cervera-Taulet, Amparo
1
Chae, Myung-Su
1
Chen, Jie
1
Chen, Qimei
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Eisend, Martin
1
Fazli-Salehi, Reza
1
Ge, Jiaye
1
González-Jiménez, Héctor
1
Goraya, M. Awais Shakir
1
more ...
less ...
Published in...
All
Journal of global marketing
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the interplay between brand
globalness
and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
2
The interplay between brand
globalness
and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->