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Using Rogers's Diffusion of Innovation Model to Examine the Willingness to Pay for Public Television in Taiwan
Sarrina Li, Shu-Chu
;
Ku, Linlin
;
Liu, Yuli
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010122642
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