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~person:"Llonch-Andreu, Joan"
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Llonch-Andreu, Joan
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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