//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lobschat, Lara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"cross-channel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian multivariate probit
1
Consumer behaviour
1
Cross-channel
1
Direct mailing
1
Direct marketing
1
Direktmarketing
1
Display advertising
1
Distribution channel
1
Einzelhandel
1
Financial services
1
Konsumentenverhalten
1
Multichannel strategy
1
Multikanalvertrieb
1
Online retailing
1
Online-Handel
1
Purchase funnel
1
Retail trade
1
Synergie
1
Synergy
1
Vertriebsweg
1
Website
1
Werbung
1
banner advertising
1
consumer heterogeneity
1
cross-campaign effects
1
cross-channel effects
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Lobschat, Lara
Heinemann, Gerrit
7
Gao, Fei
6
Hübner, Alexander
6
Rudolph, Thomas
6
Jerath, Kinshuk
5
Kumar, Anuj
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Xu, Xiaoping
4
Alexander, Bethan
3
Brunner, Felix
3
Cao, Lanlan
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
He, Yi
3
Mishra, Sita
3
Mollá Descals, Alejandro
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Verhoef, Peter C.
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akter, Shahriar
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
more ...
less ...
Published in...
All
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multichannel retailing : a review and research agenda
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
-
2018
Persistent link: https://www.econbiz.de/10011956478
Saved in:
2
Do offline and online go hand in hand? :
cross-channel
and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->