//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lockshin, Larry"
~subject:"Brand image"
~subject:"Theory"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Package"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Theory
USA
Consumer behaviour
3
Konsumentenverhalten
3
Packaging
3
Verpackung
3
Brand management
2
Markenführung
2
Markenimage
2
Advertising effects
1
Brand likeability
1
Choice behaviour
1
Foreignness
1
Hedonic and utilitarian consumption
1
Localisation
1
Packaging cues
1
Pakistan
1
Product design
1
Product standardization and adaption
1
Produktgestaltung
1
Standardisation
1
Standardisierung
1
Standardization
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Lockshin, Larry
Bortfeldt, Andreas
4
MacLachlan, Douglas L.
3
Orth, Ulrich R.
3
Scholl, Armin
3
Speece, Mark
3
Vliet, André van
3
Bihler, Jürgen
2
Brenner, Dennis V.
2
Celhay, Franck
2
Deng, Xiaoyan
2
Dyckhoff, Harald
2
Finke, Ute
2
Gehring, Hermann
2
Hartmann, Sönke
2
Kahle, Lynn R.
2
Kauppinen-Räisänen, Hannele
2
Khan, Huda
2
Kokovin, Sergey G.
2
Kurtz, Jochen
2
Lee, Richard
2
Limon, Yonca
2
Mack, Daniel
2
Michaelis, Peter
2
Nahata, Babu
2
Spence, Charles
2
Undt, Hans-Jürgen
2
Weiland, Raimund
2
Wäscher, Gerhard
2
Zhelobodko, Evegeny
2
Abdelmoula, Mohamed
1
Abeeku Bamfo, Bylon
1
Aghdaie, Fathollah Amiri
1
Ahlheim, Michael
1
Al-Mamun, Abdullah
1
Alvarez-Valdes, Ramon
1
Arboleda, A. M.
1
Arnaud, Brice
1
Arnold, Matthias
1
Arroyo, Ch.
1
more ...
less ...
Published in...
All
The journal of consumer marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
2
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->