//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loef, Joost"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Konsumentenverhalten
Advertising effects
1
Brand management
1
Consumer behaviour
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Psychology of advertising
1
Theorie
1
Theory
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Thesis
Hochschulschrift
1
Language
All
English
1
Author
All
Loef, Joost
Albers, Sönke
4
Kuhlmann, Jan
2
Balderjahn, Ingo
1
Bauer, Hans H.
1
Bischkopf, Tobias
1
Chandran, Sucharita
1
Ebling, Christine
1
Erickson, Lance-Michael
1
Fichter, Christian
1
Haber, Tobias E.
1
Haberland, Miria Friederike
1
Hattula, Marcus
1
Hattula, Markus
1
Heine, Klaus
1
Herrmann, Andreas
1
Kaya, Maria
1
Khan, Romana
1
Kjar, Scott A.
1
Köhler, Christine
1
Lehmann, Erik
1
Lucco, Andreas
1
Möll, Thorsten
1
Münzberg, Harald
1
Niedermeier, Anna
1
Norden, Rainer
1
Paul, Michael
1
Regnery, Claudia
1
Roth, Stefan
1
Römhild, Julia
1
Schäfer, Ralf
1
Schäfers, Tobias
1
Schönborn, Tim
1
Schüppenhauer, Annette
1
Schütze, Roland
1
Schütze, Roland S.
1
Terech, Andres
1
Verhoef, Peter C.
1
Wang, Jing
1
Wentzel, Daniel
1
more ...
less ...
Published in...
All
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->