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~person:"Loewenstein, George F."
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Brand management
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Emotion
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Loewenstein, George F.
Häusel, Hans-Georg
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Exotic preferences : behavioral economics and human motivation
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ECONIS (ZBW)
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Risk as feelings
Loewenstein, George F.
;
Weber, Elke U.
;
Hsee, Christopher K.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 556-611)
.
2008
Persistent link: https://www.econbiz.de/10003729649
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2
Investment behavior and the negative side of
emotion
Shiv, Baba
;
Loewenstein, George F.
;
Bechera, Antoine
; …
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 613-624)
.
2008
Persistent link: https://www.econbiz.de/10003729650
Saved in:
3
Heart strings and purse strings
Lerner, Jennifer S.
;
Small, Deborah A.
;
Loewenstein, …
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 625-635)
.
2008
Persistent link: https://www.econbiz.de/10003729652
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