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~person:"Lohrisch, Nicole"
~person:"O'Reilly, Daragh"
~subject:"Brand management"
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Brand management
Markenführung
4
Cultural marketing
2
Kulturmarketing
2
Arts
1
Berlin
1
Bewertung
1
Brand
1
Brand audit
1
Brand image
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Cultural economics
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Evaluation
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Financial audit
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Financial statement audit
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Holismus
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Holistic approach
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Jahresabschlussprüfung
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Kultursektor
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Kulturökonomik
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Musical performance
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Narrative Methode
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South Asia
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Südasien
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cultural brand management
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Lohrisch, Nicole
O'Reilly, Daragh
Baumgarth, Carsten
77
Binckebanck, Lars
9
Schmidt, Holger J.
9
Boltz, Dirk-Mario
6
Henseler, Jörg
3
Douven, Salima
2
Kristal, Samuel
2
Merrilees, Bill
2
Roper, Stuart
2
Sandberg, Berit
2
Schmidt, Marco
2
Urde, Mats
2
Behnke, Carolin
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Bruhn, Manfred
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Esch, Franz-Rudolf
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1
Gabrielsson, Peter
1
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Kaibel, Cosima
1
Kaluza, Marina
1
Kemper, Anne Christin
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Kirkby, Alexandra
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Kusi, Samuel Yaw
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Lauza, Marina
1
Meissner, Sabine
1
Naroska, Marc
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Nowak, Mirko
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Rath, Johannes
1
Sattler, Henrik
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Wachendorf, Frank
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
2
Arts marketing : an international journal ; AM
1
International journal of arts management
1
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ECONIS (ZBW)
4
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Brand audit for cultural institutions (BAC) : a validated and holistic brand controlling tool
Baumgarth, Carsten
;
Lauza, Marina
;
Lohrisch, Nicole
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011598913
Saved in:
2
Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
Saved in:
3
Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478343
Saved in:
4
Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten
;
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 2-9
Persistent link: https://www.econbiz.de/10010431511
Saved in:
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