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~person:"Lopez, Carmen"
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Search: person:"Andriopoulos, Constantine"
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2
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Brand extension
1
Brand image
1
Corporate reputation
1
Firmenimage
1
Markenimage
1
Markentransfer
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Lopez, Carmen
Andriopoulos, Constantine
36
Gotsi, Manto
20
Lewis, Marianne W.
7
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5
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3
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European journal of marketing : EJM
2
Journal of strategic marketing
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ECONIS (ZBW)
2
OLC EcoSci
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Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
2
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
3
Building country image through corporate image: exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10009165437
Saved in:
4
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1601-1642
Persistent link: https://www.econbiz.de/10009797159
Saved in:
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