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~person:"Lorimer, Sally E."
~subject:"B-to-B-Marketing"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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Building a winning sales force in B2B markets : a managerial perspective
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Handbook of business-to-business marketing
,
(pp. 521-538)
.
2012
Persistent link: https://www.econbiz.de/10009500123
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