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~person:"Lorson, Tania"
~person:"Markgraf, Ingo"
~subject:"Advertising"
~subject:"Europa"
~subject:"Television"
~subject:"Werbepsychologie"
~type:"book"
~type_genre:"Hochschulschrift"
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Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
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2001
Persistent link: https://www.econbiz.de/10013438009
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Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Lorson, Tania
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1992
Persistent link: https://www.econbiz.de/10013165748
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