Loureiro, Maria L.; Umberger, Wendy J. - In: Journal of Agricultural and Resource Economics 28 (2003) 02
Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was … that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin … labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger …