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~person:"Loureiro, Sandra Maria Correia"
~person:"Martin, Sebastian"
~subject:"Facebook"
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Facebook
Social Web
29
Social web
29
Internet marketing
16
Online-Marketing
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
11
Markenführung
11
Viral marketing
11
Virales Marketing
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10
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10
Brand image
7
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Öffentlichkeitsarbeit
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Emotion
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Customer satisfaction
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Instagram
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4
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social media
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Austria
3
Corporate Social Responsibility
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Corporate social responsibility
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Health care system
3
Kundenintegration
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Public utilities
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Versorgungswirtschaft
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Virtual reality
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Loureiro, Sandra Maria Correia
Martin, Sebastian
Sabatini, Fabio
8
Sarracino, Francesco
6
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Annamalai, Balamurugan
3
Balakrishnan, Janarthanan
3
Ballings, Michel
3
Dąbrowski, Dariusz
3
Göttel, Vincent
3
Hanushek, Eric Alan
3
Hinz, Oliver
3
Holzapfel, Felix
3
Holzapfel, Klaus
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Reynolds, Dennis
3
Rita, Paulo
3
Salgueiro, Maria de Fátima
3
Sancassani, Pietro
3
Schivinski, Bruno
3
Shao, Wei
3
Swani, Kunal
3
Van den Poel, Dirk
3
Varshney, Sanjeev
3
Wirtz, Bernd W.
3
Woessmann, Ludger
3
Yagnik, Arpan
3
Al-Dmour, Rand H.
2
Aljuhmani, Hasan Yousef
2
Andrews, Lynda
2
Antoci, Angelo
2
Arroyo, Pilar
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Azar, Salim L.
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International journal of energy sector management : IJESM
2
Zeitschrift für Energiewirtschaft : ZfE
2
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
7
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Martin, Sebastian
;
Grüb, Birgit
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
When public utilities like to talk on Facebook
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
41
(
2017
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10012004080
Saved in:
5
Stakeholder dialogue on Facebook : findings from German, Austrian and Swiss public utilities
Martin, Sebastian
- In:
International journal of energy sector management : IJESM
11
(
2017
)
2
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011741895
Saved in:
6
Towards a process of agenda setting driven by social media
Martin, Sebastian
;
Grüb, Birgit
- In:
International journal of energy sector management : IJESM
10
(
2016
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011523689
Saved in:
7
The rise of Facebook-based communication in the energy sector : a longitudinal analysis of German and Austrian utility companies
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
40
(
2016
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10011742015
Saved in:
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