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~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Personalisierung"
~subject:"Relationship marketing"
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Customer satisfaction
Personalisierung
Relationship marketing
Viral marketing
14
Virales Marketing
14
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
8
Social web
8
Internet marketing
6
Online-Marketing
6
Brand management
5
Emotion
5
Markenführung
5
Beziehungsmarketing
4
Brand image
3
Kundenzufriedenheit
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Markenimage
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Brand
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Dienstleistungssektor
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Soziales Netzwerk
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electronic word-of-mouth
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social media
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word-of-mouth
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Agreeableness
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Atmospheric cues
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Bekleidungsindustrie
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Brand loyalty
1
Celebrity endorsement
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Celebrity-Werbung
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Clothing industry
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Cognition
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Computer-assisted marketing
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Loureiro, Sandra Maria Correia
Sparks, Beverley
7
Verlegh, Peeter
7
Balaji, M. S.
6
Bilgihan, Anil
6
Fink, Klaus-J.
6
Mariani, Marcello M.
6
Moro, Sérgio
6
Rita, Paulo
6
Borghi, Matteo
5
Karjaluoto, Heikki
5
Kim, Jong Min
5
Kumar, V.
5
Law, Chun Hung Roberts
5
Li, Hengyun
5
Roy, Sanjit
5
Sreejesh, S.
5
Bradley, Graham L.
4
Dwivedi, Yogesh Kumar
4
Guerreiro, João Pedro Silva Martins
4
Law, Rob
4
Lee, Minwoo
4
Liu, Chih-Hsing
4
Mattila, Anna S.
4
Mavondo, Felix
4
Ranaweera, Chatura
4
Román, Sergio
4
Swanson, Scott R.
4
Verhoef, Peter C.
4
Wu, Luorong
4
Ye, Qiang
4
Aggarwal, Anu Gupta
3
Akbari, Mohsen
3
Alavi, Shirin
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Camilleri, Mark Anthony
3
Carrera, Clara
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Casidy, Riza
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Journal of promotion management : innovations in planning and applied research
2
International journal of business performance management
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
5
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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