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~person:"Loureiro, Sandra Maria Correia"
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Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
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Konsumentenverhalten
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Markenführung
23
Brand image
16
Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Social Web
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Social web
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Brand
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Markenartikel
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Customer engagement
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Internet marketing
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Online-Marketing
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Dienstleistungsqualität
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Service quality
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Customer integration
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Kundenintegration
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Viral marketing
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Virales Marketing
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Airline
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Brand loyalty
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Confidence
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Emotion
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Fluggesellschaft
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Markentreue
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Vertrauen
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social media
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Australia
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Australien
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Brand authenticity
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Customer loyalty
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E-commerce
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Electronic Commerce
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Instagram
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English
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Loureiro, Sandra Maria Correia
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
54
Bauer, Hans H.
52
Hollebeek, Linda D.
51
Smith, Alan D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of brand management : an international journal
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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