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~person:"Lovett, Mitchell J."
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The role of paid, earned, and
owned
media
in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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