Rouibah, Kamel; Lowry, Paul Benjamin; Al-Mutairi, Laila - 2015
contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by Wang (2008) represents one such … initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model … has considered the Arab world, which exhibits unique cultural factors influencing e-commerce. Our study considers an …