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~person:"Loy, Jens-Peter"
~subject:"Logit-Modell"
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Loy, Jens-Peter
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European journal of marketing : EJM
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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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