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1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
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