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~person:"Lu, Xiaoling"
~person:"Madrigal, Robert"
~person:"Muhren, Willem Johannes"
~subject:"Fernsehprogramm"
~subject:"Öffentliche Meinung"
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Fernsehprogramm
Öffentliche Meinung
Media effect
3
Medienwirkung
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Fernsehwerbung
2
Television advertising
2
Television programme
2
Customer satisfaction
1
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Humanitäre Hilfe
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Kundenzufriedenheit
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Lu, Xiaoling
Madrigal, Robert
Muhren, Willem Johannes
Hennighausen, Tanja
4
La Ferrara, Eliana
3
Huber, Frank
2
Hyll, Walter
2
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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ECONIS (ZBW)
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Foundations of sensemaking support systems for humanitarian crisis response
Muhren, Willem Johannes
-
2011
Persistent link: https://www.econbiz.de/10009007762
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2
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
3
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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