Lubis, Nurhayani; Juju, Undang; N, Arizal; Listihana, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
The purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the … uniqueness, product completeness, Buying Decision and consumer satisfaction so as to increase business profits. The problem of … Decision and consumer satisfaction of souvenir food products. The population is all consumers who buy food products by the city …