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~person:"Luckas, Manfred"
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Luckas, Manfred
Ullrich, Wolfgang
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
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Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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