//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Luczak, Cheryl Ann"
~subject:"Markenführung"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenimage
1
Relationship marketing
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Systematic review
Textbook
Non-commercial literature
1
Language
All
English
1
Author
All
Luczak, Cheryl Ann
Burmann, Christoph
3
Ahlert, Dieter
2
Gedenk, Karen
2
Neslin, Scott A.
2
Aoyama, Hideaki
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Beuk, Frederik
1
Blinda, Lars
1
Bruhn, Manfred
1
Depken, Craig A.
1
Finne, Åke
1
Fournier, Susan
1
Friedrichs, Stefanie
1
Fröhling, Renée
1
Fujiwara, Yoshi
1
Groothuis, Peter Andrew
1
Görtz, Gunnar
1
Hahne, Henric
1
Huang, Rui
1
Jacobs, Marco
1
Kawohl, Julian
1
Klink, Benjamin
1
Krause, Juliane
1
Kucharska, Wioleta
1
Langner, Tobias
1
Linder, Christian
1
Lips, Peter
1
Maira, Elisa
1
Meffert, Heribert
1
Mishra, Hari Govind
1
Mizuno, Makoto
1
Patrzałek, Wanda
1
Perloff, Jeffrey M.
1
Pförtsch, Waldemar A.
1
Pilotti, Luciano
1
Pitz, Julia
1
Rotthoff, Kurt W.
1
Schefer, Benjamin
1
more ...
less ...
Published in...
All
Pforzheimer Forschungsberichte
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->