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~person:"Ludewig, Dirk"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Internet"
~subject:"Management"
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Consumer behaviour
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Management
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Ludewig, Dirk
Wiedmann, Klaus-Peter
140
Hennigs, Nadine
36
Langner, Sascha
12
Walsh, Gianfranco
10
Siebels, Astrid
9
Haase, Janina
8
Schmidt, Steffen
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Klarmann, Christiane
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Journal of general management
1
Schriftenreihe Marketing Management
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ECONIS (ZBW)
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
2
Potenziale des Einsatzes von RFID-Systemen für das Marketing im Einzelhandel
Wiedmann, Klaus-Peter
-
2005
Persistent link: https://www.econbiz.de/10014011943
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