//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Luo, Xueming"
~subject:"Leistungsbündel"
~subject:"Mobile business"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Tragbares Telefon"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Leistungsbündel
Mobile business
Mobile phone
5
Mobiltelefon
5
Mobile communications
4
Mobilkommunikation
4
Mobile Business
3
Mobile Marketing
3
Mobile marketing
3
Advertising effects
2
Feldforschung
2
Field research
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Bayesian estimation
1
Beschwerdemanagement
1
Beziehungsmarketing
1
China
1
Complaint management
1
Customer satisfaction
1
Dienstleistungsqualität
1
Duopol
1
Duopoly
1
Kino
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Mobility
1
Mobilität
1
Movie theatre
1
Preisdifferenzierung
1
Preiswettbewerb
1
Price competition
1
Price discrimination
1
Relationship marketing
1
Service quality
1
Target group
1
VAR
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Luo, Xueming
Ghose, Anindya
4
Andrews, Michelle
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Bamoriya, Hemant
2
Brandt, Tobias
2
Dix, Steve
2
Dwivedi, Yogesh Kumar
2
Foo, Pik-Yin
2
Gao, Tao
2
Groß, Michael
2
Han, Sang Pil
2
Jamieson, Kyle
2
Kesharwani, Ankit
2
Kumra, Rajeev
2
Lekakos, George
2
Liébana-Cabanillas, Francisco
2
Mahatanankoon, Pruthikrai
2
Malik, Anjali
2
Neumann, Dirk
2
Pagani, Margherita
2
Pelet, Jean-Eric
2
Ramos de Luna, Iviane
2
Rohm, Andrew J.
2
Shaw, Bijeta
2
Shimul, Anwar Sadat
2
Spann, Martin
2
Sultan, Fareena
2
Varnali, Kaan
2
Willing, Christoph
2
Zubcsek, Peter Pal
2
Abdul-Hamid, Ibn Kailan
1
Abetti, Pier A.
1
Abu-Shanab, Emad
1
Adam, Ibrahim Osman
1
Adams, Carl
1
Adipat, Boonlit
1
Agrebi, Sinda
1
Al Khasawneh, Mohammad Hamdi
1
more ...
less ...
Published in...
All
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
3
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->