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~person:"Luo, Xueming"
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Luo, Xueming
Asongu, Simplice
64
Valletti, Tommaso M.
22
Grzybowski, Lukasz
19
Aker, Jenny C.
17
Genakos, Christos
17
Kretschmer, Tobias
16
Nwachukwu, Jacinta C.
14
Asongu, Simplice A.
13
Giachetti, Claudio
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Björkegren, Daniel
11
Chase, Robert S.
10
Gruber, Harald
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Haucap, Justus
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Labonne, Julien
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Odhiambo, Nicholas M.
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Suri, Tavneet
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Amez, Simon
9
Baert, Stijn
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Dabalen, Andrew
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Dewenter, Ralf
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Blumenstock, Joshua
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Dasgupta, Susmita
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Grubb, Michael D.
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Hörnig, Steffen
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James, Jeffrey
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Pereira, Pedro
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Wheeler, David
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Zant, Wouter
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Chen, M. Keith
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De Marez, Lieven
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Hübler, Michael
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Jack, William
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Koski, Heli
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Nwachukwu, Jacinta
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Pope, Devin G.
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Vujić, Sunčica
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of service research : JSR
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction : Evidence from Chinese Mobile Phone Markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
-
2014
This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup,...
Persistent link: https://www.econbiz.de/10014039121
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2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
5
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
6
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
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