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~person:"Lupold, Isabel"
~subject:"Informationsverarbeitung"
~subject:"Produktgestaltung"
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Lupold, Isabel
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
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Verpackungsdesign und Preiskommunikation
Lupold, Isabel
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 217-236)
.
2011
Persistent link: https://www.econbiz.de/10008758292
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