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~person:"Lusch, Robert F."
~subject:"Distribution channel"
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
~type_genre:"Nachruf"
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Robert F. Lusch
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service-dominant logic
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Lusch, Robert F.
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Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
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