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Lv, Xingyang
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Exploring how live streaming affects immediate buying behavior and continuous watching intention : a multigroup analysis
Lv, Xingyang
;
Zhang, Rui
;
Su, Yiran
;
Yang, Yang
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10013178082
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