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~person:"Lye, Ashley"
~person:"Tam, Charles Chin Chiu"
~subject:"China"
~subject:"Produktqualität"
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Lye, Ashley
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Journal of retailing and consumer services
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Marketing intelligence & planning
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ECONIS (ZBW)
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Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu
;
Elliott, Greg
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
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2
Different strokes for different folks : a method to accommodate decision -making heterogeneity
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 495-501
Persistent link: https://www.econbiz.de/10003906224
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