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~person:"Lye, Ashley"
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Virally inspired : a review of the theory of viral stealth marketing
Swanepoel, Celeste
;
Lye, Ashley
;
Rugimbana, Robert
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10003886464
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