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~person:"Lynch, Mervin D."
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Lynch, Mervin D.
Hartman, Richard
37
Hartman, Richard C.
11
Hartman, Richard I.
6
Hendrickson, Michael
5
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5
Stoner, Charles R.
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Hartman, Richard C
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Journal of advertising research
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Dimensions of humor in advertising
Lynch, Mervin D.
;
Hartman, Richard C.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 39-45
Persistent link: https://www.econbiz.de/10002486065
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