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~person:"Lyngdoh, Teidorlang"
~type_genre:"Article in journal"
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IIMB management review
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
2
Pharma Selling : in conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd.
D'Souza, Melvin
(
interviewee
);
Guda, Sridhar
(
interviewer
); …
- In:
IIMB management review
30
(
2018
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10012042012
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