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~person:"Lyu, Seong Ok"
~subject:"Big event"
~subject:"Guerilla marketing"
~subject:"Tourismus"
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Guerilla marketing
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4
Holiday behaviour
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Urlaubsverhalten
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Consumer behaviour
2
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Zahlungsbereitschaftsanalyse
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Market segmentation
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Präferenztheorie
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Sport event tourist
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Lyu, Seong Ok
Maennig, Wolfgang
26
Matheson, Victor A.
18
Nufer, Gerd
10
Feddersen, Arne
9
Parent, Milena M.
9
Fairley, Sheranne
8
O'Reilly, Norm
8
Preuß, Holger
8
Szymanski, Stefan
8
Kaplanidou, Kyriaki
7
Müller, Martin
7
Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Liu, Dongfeng
6
Mavridis, Dimitris
6
Senik-Leygonie, Claudia
6
Ziebarth, Nicolas R.
6
Engelhardt, Bryan
5
Heere, Bob
5
Nadeau, John
5
Page, Stephen J.
5
Salgado-Barandela, Jesyca
5
Séguin, Benoit
5
Vierhaus, Christopher
5
Baade, Robert A.
4
Barajas, Angel
4
Baumann, Robert
4
Duignan, Michael B.
4
Fyall, Alan
4
Heslop, Louise A.
4
Koenigstorfer, Joerg
4
Krumer, Alex
4
O'Brien, Danny
4
Schnitzer, Martin
4
Walker, Matthew
4
Whitehead, John C.
4
Xing, Xiaoyan
4
Alexandris, Kostas
3
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management perspectives : TMP
1
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1
Gender diversity in sport event tourists' willingness-to-pay for ancillary services : a choice experimental approach
Lyu, Seong Ok
;
Baek, Innhoo
;
Kim, Jinwon
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014461399
Saved in:
2
Applying discrete choice models to understand sport tourists' heterogeneous preferences for Winter Olympic travel products
Lyu, Seong Ok
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10012522445
Saved in:
3
A discrete choice experimental approach to understand sports event tourists’ in-stadium beer consumption preferences
Lyu, Seong Ok
;
Hwang, Jinsoo
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1324-1345
Persistent link: https://www.econbiz.de/10012592425
Saved in:
4
Market segmentation of golf event spectators using leisure benefits
Lyu, Seong Ok
;
Lee, Hoon
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 186-200
Persistent link: https://www.econbiz.de/10009775456
Saved in:
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