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~person:"Méndez Suárez, Mariano"
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Méndez Suárez, Mariano
Zimmermann, Klaus F.
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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